What Exactly is SEO

Unless you have been hiding under a rock for the last five years, you’ve probably heard the term SEO thrown around a lot in reference to creating website traffic. SEO, which stands for search engine optimization, is the process of optimizing your website in order to bring traffic to you.  When done properly, SEO should help your website to be in the top rankings for searches conducted using relevant search keywords. Of course, successful SEO isn’t as simple as it may seem.

You see, unless someone specifically knows the name of your business, they will not be typing “Frank’s Tires” into the search engine.  They don’t have any idea “Frank’s Tires” is a business that they could call to fix their flat tire.  This potential customer is going to use a keyword to help them locate quality websites connected to what they are searching for.

So, if customer X is looking for a flat tire repair service, they may search for “flat tire repair” with their location.
What all of this means is that you need your website to pop up when they search for those ‘keywords‘.  You need to make sure that your website is deemed relevant to the average web surfer, which is a decision that the search engines make.

There are really four factors that make up essential SEO and each of these four categories can be broken down further into sub-categories.  The four main categories that need you need to be aware of are: on-page ranking issues, off-page ranking issues, violations, and blocking.  You cannot expect only to think about one or two of these categories. And there’s no single tried-and-true way to conquer the SEO pyramid.

Creating a successful SEO strategy requires a careful process of combining these factors, getting them to work together, and ensuring that they are high quality.  If you have a thousand links on your site, this can boost your rankings, but if none of them actually work, this could count against you.  When it comes to your website, you don’t want to make mistakes that could cost you business.

Working with a company that can create the perfect SEO combination is going to be important to helping you grow.  You don’t have to look any further than Orange County SEO to find that perfect balance between good SEO and being a dependable resource online.

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