To add the above image to your website, please copy and paste the code below.

This infographic shows information on the Communications Decency Act. Section 230 covers the owners of websites and their liability when another person uses their website to slander someone else’s company. The infographic traces the development of this legislation and what it means to employers and companies who may be harmed by someone else’s use of their websites.

If you need help with your online reputation management, please contact Orange County SEO today.

Technorati Publisher Code: T3KBSAB8TAQJ

To add the above image to your website, please copy and paste the code below.

This infographic shows you the structure of the ideal landing page.  A landing page is the first thing your potential clients see, so it must engage them and keep them following through to the rest of your website.  A good landing page consists of:

• A clear and concise headline that leaves no doubt about the purpose of your page.
• A secondary headline that clarifies your primary headline.
• Easy access to registration that takes only a moment.
• Testimonials.  Good words from satisfied customers should always be easy to find on your page.  People believe others who have had good experiences with your company.
• Product descriptions.  Your visitors should never be in doubt as to which product they are viewing or the important information about it.
• Function.  If a visitor cannot determine what the product does or is used for or the specifics about it, he or she is not likely to stay on the page.

To add the above image to your website, please copy and paste the code below.

This infographic illustrates a three-part lesson in landing page construction.

First, many landing pages are unnecessarily complex. The formula for success is relatively simple, after all: take in more than you pay out.

Many companies have forgotten this basic business formula, especially those that deal in internet marketing. If you are not focusing on ROI, you have lost the purpose of your advertising campaign.

A landing page is a document where your customers “land.” The simple question is, “what do your customers do when they get there?” If the answer is not “buy” or “enroll,” something is not right. That is all you really need to know about landing pages from a business perspective.

When creating a landing page, your goal is to get the information your customer wants to him or her as quickly as possible. No matter how many neat links, videos, and infographics you put up, if your customers leave without buying, your web page is essentially worthless.

There is an old story about a man in the desert who had been without water for several days. He came upon a spot on which there were two documents. The first was a 46-page water-use study, and the second was a piece of paper that said, “Water located six feet down. Start digging.” Which was the more useful to the man in the desert?

Offer thirsty customers water and they will drink. Offer them a treatise on why they should drink water and they will leave. It is really that simple.

A website landing page needs three basic parts. You can add more, but these three must always be present.

• One sentence that describes exactly what your product is or your service does. Be brief and precise.
• One call to action to tell visitors what to do. This should take visitors directly into the buying stage.
• One item that adds credibility to your product and encourages buyers to buy. This could be as simple as a phone number to call for more information or a testimonial by a satisfied customer.

Get Your Business on Track today. Contact Orange County SEO for a free, no obligation consultation.

To add the above image to your website, please copy and paste the code below.

If you are considering content marketing, this infographic gives you good, basic information on how creating good content happens. By answering basic questions, you can begin to think about the place of good content in your overall advertising strategy.

What is content? It is everything on the internet, including words, visual images such as pictures and infographics, videos, and audio files. Sharing content happens every second of the day, especially through social media outlets.

What is so important about content? It is not enough to simply put up a website. You have to have something on that website that attracts viewers and tells the search engines that your site is worthy of notice. The better you content, the better your chances that people will visit and re-visit your website.

How do you create effective content? Your own brain is the best source of original and quality content. Your ideas are original and other people want to see them. Observation as well as your own experiences give you a unique perspective that can be shared with others.

You can also borrow ideas from others, but be sure to write about them from your own point of view.

But what happens if no one notices? Many people make the mistake of over promotion. This can take many forms, but it almost always causes people to move on from your content to something less “salesy.”

Continue to look for new sources of information and put them out in unique and interesting ways. Someone will notice if your content is high-quality!

Do what you are good at. If your strength is creating images, focus on images. If you are a good writer, write. If you create videos, put up new ones. There is a learning curve involved, so never be afraid to try something new. If it does not work, you can always do something different! The key to creating engaging content and building a following is to always be willing to try new things but to be true to yourself and your ideas.

To add the above image to your website, please copy and paste the code below.

It is very easy to download apps. On Android devices, users receive a prompt to allow them to download the app immediately as well as one to allow future downloads. Clicking the second one may not be the best choice, however.

Many users simply do not understand what the app is asking in terms of permission and blindly accept, not realizing that they may be opening themselves to far more invasion than they think. For example, some applications may read your contact list and upload user information for the sponsor’s own purposes without your knowledge.

Apple App Store pre-screens apps before allowing them to appear on its list. However, Apple does not explicitly outline the permission each app is requesting. Google Play does not pre-screen apps in the same manner.

This infographic outlines some good tips about screening apps and permissions to determine if the app is right for you.

To add the above image to your website, please copy and paste the code below.

This infographic deals with key numbers in online reputation management and trends that are important in considering this topic.

• 84 percent of marketers believe that building customer trust should be the primary objective of online reputation management
• 76 percent of retailers say that user comments drive their decisions and help them make choices about future content.
• Company managers rank protecting online reputation as a first priority. 58 percent of company executives think that reputation issues should be addressed by management but only 15 percent actively do their own online monitoring of personal and company reputation.

To add the above image to your website, please copy and paste the code below.

A sales funnel is only as good as its weakest point. Smart marketers test every aspect of the sales experience.

This infographic outlines the basic points you should test for congruence and optimize for customer use to strengthen your entire sales process.

• Landing pages. This is your point of sale, so be sure it is optimized for the best customer experience possible.
• Signup forms. Be sure your forms are not too burdensome or difficult to navigate.
• PPC campaigns. Do not assume that because you are paying for clicks that you have a good ROI. Analyze them regularly for performance.
• Media buying campaigns. Analyze your outlay for advertising to see if your dollars are working for you.
• Email campaigns. Regularly purge and expand your email lists so that you reach the optimum number of customers. Remember that it is easy for a customer to block your email, so do not overdo the email campaign strategy and assume it is working.

To add the above image to your website, please copy and paste the code below.

This infographic discusses your e-reputation, giving points about how to keep your nose clean in the online arena.

• What is your reputation online? It is your professional and personal presence online. 48 percent of employers now examine your social media and other online presences before making hiring decisions.
• Why should you protect it? Once something is on the internet, you have lost control of it. 78 percent of recruiters check online sources when looking for potential job candidates. Eight percent of companies have fired someone for misuse of social media.
• What are employers looking for? It is bad to have negative information about yourself online, but it may be worse to have no information. Employers are looking for a positive online presence. It is important to keep to have an online reputation management method that will ensure your internet presence is clean.
• What can you do? Create and monitor a strong online presence. Post regularly to ensure that you stay on top of your online reputation.

Get Help Today

If you are in need of an experienced online reputation management company, please contact Orange County SEO today for a free consultation.

To add the above image to your website, please copy and paste the code below.

This interesting infographic treats link building as a board game similar to the famous “Monopoly” game. According to the infographic, you should:

• Evaluate every link for value. The link builder with the most valuable collection wins!
• Follow the rules. Those engaging in “bad” link building can end up in jail without passing Go or collecting any money!
• Big brands may hold a “get out of jail free” card, but these are not unlimited. Even big players still have to follow the rules.
By playing the link-building game, you can build a library of great links that will get your company noticed on the web!

If you are in need of internet marketing for you business, please contact Orange County SEO for a free quote today.

To add the above image to your website, please copy and paste the code below.

This infographic shows the best ways to build links and defines some of the terms used in the process such as “link bait.” Effective link building is a great way to get your company noticed, since links to other websites drive up your natural organic search engine rankings and pull in users from other sites. According to the infographic, you should think about content, video, and images as you begin to build links to other sites.